Continental Tire is helping consumers stay on track by bringing back its wildly popular GPS promotion. Running Sept. 1 through Oct. 15, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free Magellan® Roadmate® 2035 GPS system (purchase price excludes tax, fees and road hazard insurance policies).

"Our GPS promotions have been far and away the most popular and successful promotions we've had," said Travis Roffler, director of marketing, Continental Tire. "Our customers wanted us to bring it back, and we listened - just in time to send their kids off to college with a new set of tires and a GPS to keep them safe on the road."

The Magellan® Roadmate®'s 4.3" screen offers clear, easy-to-view maps, audio navigation and lifetime traffic alerts.

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