Yokohama Tire Corporation's new iPad app ­ the Yokohama Tire Explorer ­ introduced at the recent LA Auto Show is now available free on iTunes.

“iPad apps are a new and unique way for consumers to get information”, said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Yokohama’s app takes advantage of the iPad¹s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires.²

Holtschneider said “The app features videos and information on the technology behind Yokohama¹s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor® ,S.drive® and the orange oil-infused dB Super E-spec all have their respective sections for users to explore. There’s information on tire compounds, tread design and construction, along with a ŒTireology¹ section and fun facts about tires. We hope consumers will find the Yokohama app an engaging tool, especially as they begin to consider replacement tires for their vehicle.”

Enjoyed this Post? Subscribe to our RSS Feed, or use your favorite social media to recommend us to friends and colleagues!