A new art installation will be seen for the first time by visitors to TEFAF Maastricht. Described as the world's leading art and antique fair, it will showcase a new work entitled COLOUR ONE for MINI.
Produced by renowned Dutch design duo Scholten & Baijings, the work explores the design of a Mini Cooper down to the smallest detail, dissecting the actual design process.
Stefan Scholten and Carole Baijings worked with head of Mini Design, Anders Warming in applying their conceptual approach to the Mini's structure, using texture, color and craftsmanship.
TEFAF Maastricht celebrated its 25th anniversary in 2012 and presents 265 galleries from 20 countries as an evolving showcase for the best works of art.
In 2011 the event partnered with the BMW Group, which supports other international art shows such as Art Basel, Art Basel Miami Beach, Art Basel Hong Kong, Frieze London, Frieze New York, Art Toronto, Art Amsterdam, Paris Photo, Paris Photo Los Angeles and other initiatives such as the Gallery Weekend Berlin and Art Berlin Contemporary.
BMW is also involved in long-term collaborations with cultural institutions and artists around the world, including projects such as the BMW Guggenheim Lab, BMW Tate Live, the Preis der Nationalgalerie für junge Kunst in Berlin and the Art Cars Series.
COLOUR ONE for MINI will be on display at the TEFAF from March 15-24.