As it previously did in the aftermath of natural disasters in Japan and Italy, Ferrari has moved to support the relief efforts by raising more than $1.5 million for the American Red Cross society. The money will be used to help the areas most afftected by Hurricane Sandy.
To raise this sum, the first Ferrari F12berlinetta to be delivered to the US was sold for $1.125 million at auction during a Ferrari event in Austin, TX during the Formula 1 GP weekend. There was strong participation in the auction, with a starting bid of $315888 that quickly rose to $1.125 million thanks to bidders who were both in attendance and who bid by phone.
Since the storm hit, Ferrari has raised a further $345000 in in-kind donations thanks to the generosity of dealers, clients and friends.
During the auction, a further sum of $50,000 was raised through online and personal donations. This brought the total of fund-raising activities past $1.5 million.
It's possible to make your own donations to the storm relief efforts through the America Red Cross society's website in a dedicated Ferrari area: https:american.redcross.org/ferrari