Using the venue of the Beijing Auto Show, Jaguar Land Rover (JLR) showcased the both the Jaguar XJ Ultimate and the Posh Spice-design Range Rover Evoque. The cars had been developed by its ETO division, which is responsible for special edition models as well as a range of personalization options.

Following the success of ETO-built Range Rover Autobiography Ultimate and the XKR-S, the ETO division is now focusing on expanding the company's offerings.

As well as handcrafting the ultra-luxurious Jaguar XJ Ultimate, ETO will also produce the Evoque Special Edition – a collaboration between Land Rover and the fashion designer Victoria Beckham. You can read about both these vehicles at

The designers and engineers in ETO will work alongside the JLR Product Development teams on future products to introduce additional luxury, performance and capability, exploring different facets of the brands' personalities.

On the Jaguar XKR-S, for example, ETO pushed the limits of the performance envelope and explored the company’s lightweight aluminum architecture. The engineering involved went far deeper than adding more power from the supercharged V8. In fact, ETO worked with the Jaguar Design team to create the specific exterior changes that allowed the car to remain stable at very high speed. They also developed bespoke aluminum suspension components to give the car greater levels of agility and driver involvement, refining the entire package at Jaguar's Nürburgring facility.

At the other end of the spectrum, the Range Rover Autobiography Ultimate took the Land Rover flagship model and added a level of craftsmanship to create a first-class experience.

ETO was responsible for the handcrafted interior that used the finest soft-feel leathers and unique veneers for the individually tailored seats as well as the seamless integration of the iPads, machined aluminum laptop table and drinks chiller. They also created the special paint colors and wheels, with a final touch involving a teak-floored trunk psace similar to luxury yachts decks.

ETO will continue to support the Jaguar and Land Rover brands by offering specialist products ranging from design and performance enhancements, to the development of a wider portfolio for customers to personalize their vehicles, including armored and specialist vehicles.

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