• Starting Base Price of $18,995 for Beetle

• Sporty Turbo Model has a Starting MSRP of $23,395

• Longer, Lower, and Wider than the Previous Beetle

• Available Premium Features include Bluetooth® Technology, Slide and Tilt Panoramic Sunroof, Fender® Premium Audio System, three-color ambient lighting, kaeferfach additional glovebox, Keyless Access with push-button start, and leather seating surfaces.

• Efficient TDI® Clean Diesel Model Goes on Sale in 2012, Expected to be Most Fuel-Efficient Beetle Ever

Berlin—When the first Beetle rolled off the production line, it was simply called the Volkswagen—“the people’s car”—but its distinctive shape inspired nicknames across the globe: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or 甲壳虫! In total, 21.5 million cars were sold, making it the most popular car manufactured off a single platform of all time.

More than 60 years later, in 1998, the “New Beetle” rekindled the spirit and imagination of the original for a new generation of Volkswagen owners. This second-generation version sparked another round of “Beetle Mania”.

Now, the third-generation of the internationally beloved Beetle is ready for prime time, going on sale in the United States this fall. There will be two models at launch: the Beetle and the sporty Turbo. In 2012, a TDI® Clean Diesel will go on sale, which is likely to be the most fuel-efficient Beetle ever made.

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Only people who really know and respect the Beetle’s heritage could produce a new generation of this iconic vehicle. The task for Volkswagen’s design team was clear: develop a modern interpretation of the Beetle, with all the benefits of today’s technologies and safety features, along with the driving characteristics that define the Volkswagen brand. The result had to remain affordable and stay true to the Beetle’s spirit and great heritage.

It’s always hard to reinterpret an original. Think of classic designs such as the Coke® bottle, the iPhone®, Ray Ban® Aviator™ sunglasses, the Porsche® 911®, a Leica® camera, and … The Beetle. How does one reinvent a look that is so recognizable and unique? Volkswagen Group Design Chief Walter de Silva and Volkswagen Brand Design Chief, Klaus Bischoff, welcomed the task and set about designing “a new original”.

The designers wanted to develop the new car around the earliest Beetle profile rather than the 1998 New Beetle. In short, they wanted a car that respects the past but looks toward the future. And that is what they created.

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