New 2012 Fiat 500 models at the 24th North American International Auto Show display contemporary styling, beautiful craftsmanship and city-friendly proportions combined with intelligent adaptations for American roads
- New 1.4-liter engine with state-of-the-art MultiAir® technology, invented and patented by Fiat Group, delivers power, fuel efficiency and refinement
- Three models, 14 exterior colors and 14 unique seat color and material combinations will allow customers to configure 'their own' Fiat 500 at www.fiatusa.com
- Starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $15,500
January 10, 2011 - Fiat North America made its first official debut at the 2011 North American International Auto Show today with a colorful display of seven 2012 Fiat 500 (Cinquecento) models and one historic model. With beautiful Italian styling, timeless functionality, efficient design and innovative technology - the same attributes that made the original version a timeless icon - the new Fiat 500 is relevant for an entirely new generation of drivers.
"Detroit is our home base in America," said Laura Soave, Head of Fiat Brand North America. "With our new 2012 Fiat 500 models marking our first North American International Auto Show appearance, we couldn't have asked for a better way to launch the brand and start the New Year. Loaded with Italian style, the new 2012 Fiat 500 provides our customers with the perfect blend of emotional design, rational appeal, high level of standard features and personalization options for our customers' individuality to be recognized wherever they go."
Fiat's successful small-car formula worked then and still works now
Like the original Cinquecento, the new 2012 Fiat 500 showcases the Fiat brand's ingenuity to build world-class small cars that ignite a spirit of the times through simple design, beautiful craftsmanship and timeless value. As a result, the Fiat 500 has continued to surprise and delight customers worldwide for more than 50 years.
Modernizing the successful formula from its past, the new Fiat 500 caters to an entirely new generation of Americans who want their vehicle to be as engaging, individualized, ecologically responsible and technologically savvy as they are.
This modern-generation Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger A-segment size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with interactive driving software, state-of-the-art BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.