In 2004 BMW introduced a new concept to the market: the small, premium Sports Activity Vehicle with all-road capability and unparalleled driving dynamics. This first generation BMW X3 became a best seller in the BMW line…both in the United States and in Europe. Through its lifecycle, over 600,000 original X3s have been sold worldwide with 150,000 sold in the US. Subsequently, several competitors have entered the now hotly-contested segment.
The new second generation BMW X3 builds on the success of the original by developing its core competencies while adding new technology to establish new benchmarks for agility, efficiency and comfort. The new BMW X3 will be produced in an expansion of the BMW Spartanburg, South Carolina plant and is expected to arrive in US BMW Centers by the end of 2010.
Design: Exterior
The design of the new BMW X3 conveys elegance, agility and ruggedness. Up front, the forward-slanting BMW kidney grille and large headlight assembly combine with a powerful-looking front apron and hood boasting six contour lines sweeping down to meet at the kidney grill, giving the X3 a bold presence. The twin round headlights combined with the round fog lamps form the triangular light pattern that is characteristic of BMW SAV design. The upper edge of the headlight assembly sports an accentuating chrome trim, creating the focused design typical of BMW vehicles. BMW’s signature “Corona Rings” are again illuminated to function as the daytime running lights. When equipped with the optional Xenon headlights, the Corona Rings and daytime running lights are illuminated by bright white LEDs.
The profile of the new BMW X3 is also characterized by a unique interpretation of typical BMW X design features. Powerfully flared wheel arches and the short front and rear overhangs emphasize the robust character of a BMW Sports Activity Vehicle. The dynamic appearance of the silhouette is accentuated by three characteristic lines. The new BMW X3’s brand-typical upper contour line at door handle level rises steeply at first within the front wheel arch area, then flows gently to the rear. Two additional subtle lines follow this contour line above the wheel arches.
The rear is characterized by horizontal lines, underlining the new BMW X3’s robust character. Precise lines and expressively modeled surfaces create attractive light and shadow effects. The taillights, which are located far to the outside, have a distinctive T-shape that is characteristic of the BMW X3. LED light bars create a distinctive BMW night-time design signature.
Dimensionally, compared to its predecessor the new X3 is a half-inch (12mm) taller, 3.36-inches (83mm) longer, 1.1-inches (28mm) wider, and features a half-inch (12mm) more ground clearance. It rides on a wheelbase which is 0.6-inches (15mm) longer, at 110.6 inches (2810mm).
Interior: First-class ambience, intelligent functionality.
A generous and versatile spatial concept, high-grade materials and a characteristic three-dimensional surface design provide the interior of the new BMW X3 with a modern, premium ambience and intelligent functionality. The horizontal lines of the instrument panel accentuate the width of the interior. The driver orientated cockpit, a hallmark of BMW design, is emphasized by the asymmetrically designed center console. The Central Display of the optional navigation system with fourth generation BMW iDrive is harmoniously integrated into the instrument panel. The system features in 8.8-inch high-resolution trans-reflective screen that is the largest on-board monitor in its vehicle segment. Throughout the vehicle, new BMW X3 has a large number of storage compartments, trays and cup holders.