• Monday, July 26, 8.30 p.m. (CEST), Pinakothek der Moderne, Munich
• TV: Satellite broadcast (downlink available)
• Footage: Accessible via Audi MediaServices and the cms-GOMEX media platform
• On-site services: Camera teams, editing facilities, report filing via
SNG / FTP
Ingolstadt, July 20, 2010 – In the unique ambience of the art museum
“Pinakothek der Moderne”, Audi is presenting a one-of-a-kind car: the new Audi
A7 Sportback. With the sporty elegance of a coupe and the functionality of a fivedoor
car, the A7 Sportback cuts a distinguished figure in the luxury class. In line
with the principle of “Vorsprung durch Technik” and demonstrating an overall
concept that outclasses the competition, it redefines the large coupe segment.
Moreover, with its high-efficiency engines, the Audi A7 Sportback embodies our
engineers' understanding of efficiency in this vehicle class. And with the
A7 Sportback, Audi is setting additional milestones with its innovative offerings in
terms of infotainment, assistance systems, driveability, comfort and safety.
World premiere of Audi A7 Sportback
Monday, July 26, 2010
8.30 p.m. (CEST), Pinakothek der Moderne
Munich After the world premiere, you will have the opportunity to conduct individual
interviews. Please let us know which members of the Audi Board of Management you
wish to interview.
If interested, please contact our TV and radio coordinator, Florian Otto, in good time
(florian.otto@audi.de / Tel: 0841 / 89 47562).
Likewise, if you need technical support (camera teams, editing suites) for your TV,
web TV, or radio productions, please give us sufficient advance notice.
You will receive TV footage and audio material after the world premiere. For easy
access to the material (text, photos, web videos, TV footage), we also recommend
Audi MediaServices at florian.otto@audi.de
A live ingest from the satellite to the cms-GOMEX media platform
(http://www.cms-gomex.com) will be offered for direct access by editorial offices
without satellite reception (Internet, editorial offices in the United States, Asia,
Middle East) and for editorial offices after the event.
You can also follow the Audi A7 Sportback world premiere streamed live over the
Internet at www.audi.tv.
Satellite data for “World premiere of Audi A7 Sportback”
(Western Europe only)
8.20 – 8.30 p.m. CEST / 6.20 – 6.30 p.m. GMT VIP statements
8.30 – 9.15 p.m. CEST / 6.30 – 7.15 p.m. GMT World premiere live feed
10.30 – 10.45 p.m. CEST / 8.30 – 8.45 p.m. GMT “Best of ...”
Satellite AB3; 5° West
Transponder (digital) KB 10; channel C
Downlink frequency 11579 MHz
Polarization X (horizontal)
Encoding MPG 2 / 4:2:2 / Adtec
Symbol rate 6.6665 Mbaud
FEC 7/8
Video standard 625/PAL 16:9 SD feed
Audio Channel 1: German (original)
Channel 2: English (translation)
Contact at SNG: +49-172-69 90 159
Webcast links for “World premiere of Audi A7 Sportback”
Link with broadcast site
The link with broadcast site already includes a broadcast site and can be directly
integrated as a pop-up link.