Energy recuperation - The energy recovery system already uses deceleration phases to convert kinetic energy into electrical energy. When the car accelerates again, the battery directs the temporarily stored energy back into the vehicle, to relieve the alternator and thereby save fuel. The energy recovery system is already standard equipment on the Audi A3 1.4 TFSI with manual transmission, the Audi A4, A5 Coupe and A5 Cabriolet with two-liter engine and manual transmission, the A6 and the Audi Q5 and Q7.
From innovative powertrain technologies to highly efficient air conditioning, the goal is to improve the entire vehicle's mechanical, thermal and electrical energy management capabilities. And Audi's efficiency technologies are systematically geared to the driver's needs.
Audi also employs a host of measures to minimize driving resistance and optimize aerodynamics. These benefits are made tangible for the driver by a range of innovative assistance systems, with the standard specification of many current Audi models already featuring numerous efficiency technologies such as the Audi valvelift system, high-efficiency transmission and tires with optimized rolling resistance.
By 2012 Audi plans to lower the fuel consumption of its model range by 20 per cent compared with the 2007 level, proving even more emphatically that driving pleasure and environmental consideration do not have to be mutually exclusive.
AUDI AG sold a total of 1,003,469 cars in 2008 and thus achieved its 13th consecutive record year. The Company posted new record figures with revenue of 34.2 billion and profit before tax of 3.2 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyr (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 46,500 in Germany. The brand with the four rings invests around 2 billion each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The AUDI brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it AUDI after the Latin translation of his surname ("hark!").