TRG-AMR North America and Royal Purple Deal Details:
- Products will be used in all TRG-AMR V12 Vantage GT3s and Vantage GT4s competing in the TUDOR United SportsCar Championship, Pirelli World Challenge and more
- Royal Purple locked in as team's exclusive lubricants provider
- Royal Purple branding to be featured on team's race cars, trailers and apparel
Aston Martin racers TRG-AMR North America has announced Royal Purple as a team sponsor and
exclusive lubricants provider for the 2014 racing season.
Following extensive vehicle testing, the two worked during the off-season to establish a permanent
technical and marketing alliance for the 2014 season. Royal Purple branding will be featured on the
team's race cars, trailers and apparel, while its products will be used in all TRG-AMR GT3-class V12
Vantages and GT4-class Vantages competing in the TUDOR United SportsCar Championship, Pirelli World
Challenge, Continental Tire SportsCar Challenge, and Aston Martin GT4 Challenge of North America
racing series. The championships and Royal Purple will also work together to utilize marketing and social
"We are all very excited to welcome on Royal Purple as our exclusive category partner and sponsor for
these lubricants," said TRG-AMR North America CEO Kevin Buckler. "Like us, they are a small boutique
company that produces a tremendous product and they want to take a real chunk out of the big guys in
this category, and we are definitely going to help them.
"Their products are second to none in terms of technology and quality, and we have put them through
severe durability testing, and they have passed with flying colors. This is going to be a tremendous
partnership opportunity for both sides and we are proud to bring Royal Purple to the TUDOR paddock
this year as a true corporate partner."
"Royal Purple looks forward to its partnership with the TRG-AMR North American Aston Martin race
team in 2014," said Royal Purple Marketing Director Randy Fisher. "We affectionately identify ourselves
as the performance oil that outperforms. As such, we know TRG-AMR depends on the value and
effectiveness of our products to help the team remain championship-caliber competitors.
"Over the course of 2014 - all while racing in some of the most demanding and competitive levels of
sports car endurance racing - Royal Purple's technical experts will work closely with TRG-AMR by
providing the team with advanced lubrication technology and post-race analysis of the effectiveness of
our products to prove this mantra."
Fans can keep up with the TRG-AMR racing team at trg-astonmartinracing.com.