When a company as safe and trusted as Volvo makes a claim that there will be ZERO deaths or
injuries in their new vehicles by 2020, the world had better listen. Luckily, Volvo is still opting for
more sex appeal and not the bricks most of us are used to when Volvo says "safer cars."
After a lunch with many pickled herrings and other various Swedish delicacies, we took to our
seats to learn what Thomas Ingenlath, new design direction for Volvo, had in store for the world.
Inspired by the core values of a Swedish design (Authority, Activity and Creativity), Thomas,
previously from the VW camp, had a little less than two years to radically change and set into
motion a new design venture for the relatively conservative European country.
Design wise, Volvo is sticking to its newly developed "T" designed daytime running lights and
their floating grill insert. Which, according to Thomas, was a fluke subconscious design decision
and was in no way inspired nor replicated after the P1800...errr, okay Thomas. A new DLO (day
light opening, aka side window shape) graphic will also find its way into the new DNA of Volvo
products down the line.
Currently, Volvo offers eight engine different engine choices, from internally produced motors to
supplier sourced. Since Volvo has been see-sawing on the brink of irrelevance, the company
has decided to clean shop and establish a new foundation. Soon the all the I-5 and V8 motors
will be a thing of the past.
Instead, Volvo is opting for four cylinders in both gasoline and diesel. Each motor will offer
several turbo options--twin-turbo for the high-end diesel and a twin-scroll supercharger that
also includes a turbo option for the high-end gasoline motor (yes a real group-B rally kind of set
up that is rated at 300HP).
While many would rather see Polestar's new STCC V8 under the hood, odds are the S/C+Turbo
motor will make its way underneath the bonnet. Production hopes are still high for the coupe,
and while attending the presentation, many global media outlets were begging Volvo to take a
more aggressive approach to marketing their new projection. "We've already lost one beloved
Swedish brand, we're not looking forward to loosing another one that looks as promising as
this," one journalist stated.
Volvo's first concept endeavor, however, was the yet to be revealed XC90 Concept SUV (set to
be revealed at the 2014 NAIAS), not the Concept Coupe you see today. While we only caught a
shadowy JPG glimpse of XC90 replacement, we did preview an all-new concept, the XC
This XC Concept Coupe is aimed squarely at the rapidly growing compact crossover segment,
primarily the Land Rover Evoque and the Porsche's Macan. But how will the new Activity Coupe
fair against its competitors ample engine offerings? Very well we'd bet.
Although Volvo's new four-cylinder diesel motors aren't slated to putter about the US, the entire
line up of petrol versions will starting 2015. Volvo is going "all-in" when it comes to their new
S.P.A (Scaleable Product Architecture) platform construction. The new platform system
ensures the motor will be mounted the same way in each vehicle. This allows designers and
engineers to focus on the human experience with the vehicle. You want a longer wheelbase?
You got it. Looking to create more AWD options? Not a problem! S.P.A. will be a competitive
edge for Volvo in a world where globalized modular platforms is the way of the future
According to Thomas and other high ranking Volvo Executives their commitment to ZERO
deaths and injuries in a new Volvo by 2020 hinges largely impart to platform development
and their investment in autonomous vehicles. Right now in Gothenburg, Sweden Volvo has let
loose its prototype autonomous vehicle-an S60 to be exact. The mission; by 2017 to lease 100
vehicles to a select group of "pilots" in and round the city. Could we see fully autonomous
vehicles by 2020? We will have to wait and see.
For now, Volvo's future is promising. Fully autonomous vehicles, new crossovers and an
exciting design language, what's there not to like? The only thing that can hold the Swedes back
is themselves at this point.
The Swedish are not known for self-promotion, in fact, many new Volvo customers discovered
the brand through their own research. Only after taking a test drive and conducting their own
comparison tests soon find themselves lifetime customers (much like SAAB owners did).
We only hope that they get the message and today's market isn't looking for a quite
replacement but a leader in disruption and innovation. God speed Volvo.
Photos provided by: Ezekiel Wheeler / Volvo North America