By now you have either heard or read something about the new 2014 BMW 428i and 435i Convertible that will be arriving on US soil in the first quarter of 2014. The design elements and features of these new convertibles show an obvious separation from the last generation 3 Series, while still embracing traditional BMW styling.

The above video will take you inside the mind of the designer of the new 4 Series. With an emphasis on blending performance with luxury, you will get a real sense of what these new premium mid-size models are all about.

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