The power of video games continues to increase, with more manufacturers licensing their products to appear in virtual reality. Ad now BMW has created a concept car exclusively for the new Gran Turismo 6 video game.

Named the BMW Vision Gran Turismo, it will have a virtual debut in GT6, with the sports coupé blending BMW’s racing genes with the design freedom of a car that doesn’t have to meet any specific legislation.

“Gran Turismo and BMW share a genetic passion for cars – both modern and classic,” said Adrian van Hooydonk, Senior Vice President BMW Group Design. “I’ve followed this racing game franchise from its beginnings and am extremely excited about the increased visual realism of Gran Turismo 6 and its incredibly authentic driving experience.”

The creation of the BMW Vision Gran Turismo sees BMW underlining its ongoing involvement in the gaming sphere. Its inclusion will allow the concepts, as well as classic and current BMW models, to not only be viewed as images or trailers, but also to be experienced and driven by millions of people.

“I was really impressed by the amount of thought BMW put in, not only for surface features on a car but their consideration for internal structures and mechanical components as well,” said Kazunori Yamauchi, Producer Gran Turismo, President Polyphony Digital Inc. and Senior Vice President Sony Computer Entertainment Inc.

The award-winning Gran Turismo racing game was first released in 1998 and is marking its 15th anniversary this year. Its extensive line-up of realistic circuit reproductions, authentic cars and outstanding HD graphics make it the perfect partner for the BMW Group.

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