The Details:

  • 'Mercedes-Benz Presents' title presented to fashion designer Mara Hoffman
  • Print design to debut on 2014 E-Class Cabriolet
  • Fashion Week takes place July 18-23 2013 in Miami Beach, Florida

Mercedes-Benz Fashion Week will present designer Mara Hoffman the distinguished "Mercedes-Benz Presents" title. Hoffman will present her collection during the Mercedes-Benz Fashion Week Swim at the Raleigh Hotel in Miami Beach, FL.

"Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the 'Mercedes-Benz Presents' program, which continues to support the swimwear industry globally," said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA. "Mara's unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season."

The 2014 E-Class Cabriolet will debut a distinct print design from Hoffman's collection during the Fashion Week. Leading up to the event, the E-Class will stop at various locations in South Beach to give out invitations to the exclusive events at Mercedes-Benz Fashion Week Swim. Not only will the design debut on the E-Class but it can also be seen on a fashion item designed by Hoffman on sale this fall exclusively at Alchemist fashion boutique in Miami.

"It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible," said Mara Hoffman. "I am sincerely honored to have been selected as the 'Mercedes-Benz Presents' designer and I cannot wait to kick off all of the festivities this season has in store." Mercedes-Benz Fashion Week Swim will take place July 18-23 2013 in Miami Beach, Florida at the Raleigh Hotel.

For more information visit: miami.mbfashionweek.com

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