Forza Motorsport 4 (popular racing videogame) has teamed up with Falken Tire for the Forza Motorsport ALMS Challenge. The challenge, which is during the month of April, asks gamers to set their quickest lap driving the #17 Team Falken Tire Porsche 911 GT3 RSR. The contest, which corresponds with the challenge, also runs through the month of April and asks gamers to submit their in-game designs to Falken Tire's Facebook page (via screenshot). The winner's submission will be featured on the real Porsche race car for the ALMS Petit Le Mans race in October.
Falken Director of Motorsports Marketing and Events, Nick Fousekis, comments on the contest: "our livery contest blurs the lines of gaming and reality and actually inverts the order of design reapplication. Typically, players are recreating real-life vehicles in Forza, but this contest will allow one lucky winner's design to appear on our GT3 RSR for what most consider the biggest race of the ALMS season."