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Long-term Update: 2003 Volkswagen Passat W8

Post Time For The Passat

2003 Vw Passat W8 Side View

For anyone familiar with horse racing, the use of the phrase, "post time," will make perfect sense. For those who may think it has to do with the mail, let's be generous and say that both definitions apply to the new Passat W8.

The long awaited and much anticipated arrival to ec's long-term fleet of the flagship of the Passat line has been a revelation of sorts. Make no mistake, the W8 is a very good car, but can a solidly built and well-engineered car succeed these days on its own merit? As Editor Collins pointed out in her introduction, that many may be taken aback by a VW costing 38k, the legacy of VW being purely an economy car still has deep roots. A Toyota costing that much would suffer the same image problem; however, a Lexus priced close to the Passat W8, while being based on a Toyota, paints a very different mental picture. The same problem may impact potential buyers of the new Touareg. An extended test drive in either should bring those people around to just how far VW has come in building high-end performance and luxury vehicles.

A quick walk around the Passat W8 to most will reveal little to set it apart from, let's say, a 1.8 entry-level model. That is both the traditional blessing and curse. Many in the marketplace want a car that screams, "I cost a lot." Others prefer a Q-ship, wolf in sheep's clothing approach. A perfect example of VW's approach of engineering versus gimmickry is a photo taken a few years ago at VW's test track. The passenger was Editor Brown and the driver (in a suit and tie) was Ferdinand Piech. Their focus of attention was a full-blown race Lupo that appeared quite stock on the outside, if you call ground clearance of less than 100mm stock, and an alloy rollcage, a ratchet sequential gearbox and a lot of electronics. How many other automotive companies have a CEO that would feel at home in one of its own products around a track? You would find most in their suite on the corner of the top floor. I have no doubt that prototypes of the Passat W8 were given a thorough wringing out by Dr. Piech.

I picked up the subtle silver Passat one morning with orders to put a few miles on it and bring it back in a week. My approach to driving new cars is always the same. A few hours or a day will reveal very little. If possible, the car must fill the same role as your daily driver. It has to double as the grocery getter and be valet parked. It has to feel the heat of the desert and the off-camber turns in the hills. Unfortunately, with today's press scheduling, these kind of extended road tests are not always as common as much of the staff would like.

Arriving home, I made a cup of coffee and then went back out to the driveway to consider the latest from Wolfsburg. The newly designed factory 17-in. wheels brought instant approval from passersby. Aside from the W8 emblems, most noticeable on the rear deck lid, the only visual to give the big 4.0 liter away are four exhaust tips, subtle in their presentation.

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