A Look Back: Whither Goest Lotus?

On its fiftieth anniversary, Lotus considers its soul, and whether to sell the Elise in the States.

From the February, 2009 issue of European Car

By Dan Neil

Photography by Dan Neil

When Arnie Johnson tells people he works for Lotus, "The think I'm in software," said the new chief executive officer for Lotus Cars USA.

Discuss in Forums | Email | Print

No one has commented on this article yet. Why not be the first to leave a comment?

*Please enter your username

*Please enter your password

*Please enter your comments

User Name		Not Registered? Signup Here
Password		Not Registered? Signup Here

Comment

(1024 character limit)

	A Look Back: Aston Martin Volante Some cars are most at home on the race tracks or when being driven as though in competition.... more
	A Look Back: 1998 Grand Prix VW New Beetle Congratulations to Volkswagen's New Beetle for being awarded the inaugural european car Grand Prix.... more
	1997 Audi A4 1.8T You can left-lane it from southern Germany to Austria of the Strausses in just a few hours, or... more
	A Look Back: BMW Z3 Roadster Unlike my older colleagues, my experience is limited to a scant 32 years. So when Len Frank, TC... more