BMW has announced a raft of improvements and changes to the 3 Series range that offer owners more power and torque with lower fuel consumption and emissions. The class-leading BMW 3 Series Coupe and Convertible receive design changes and interior enhancements intended to keep both models at the forefront of their respective sectors.

Neither satisfied nor complacent about the accolades heaped on its EfficientDynamics programmed in reducing CO2 emissions, the company will also launch the BMW 320d EfficientDynamics Saloon – its cleanest 3 Series ever. All the new engines and models make their debut in the UK market on March 20, 2010 and all conform to EU5 emissions standards.

Tim Abbott, Managing Director of BMW UK, said: “Competition in the car market is hotter than ever today. The BMW 3 Series Coupe and Convertible were already class-leading models, but we have no intention of sitting on our laurels and are offering customers more of what they want – on-road performance and ever more fuel efficiency with lower CO2 emissions combined with a refreshed look inside and out.

“These inspirational models come at the same time as a true CO2 champion in the form of the BMW 320d EfficientDynamics Saloon. This is a car which combines true BMW performance with astonishing fuel efficiency.” A highly respectable acceleration time from standstill to 62 mph of 8.0 seconds and combined fuel consumption of 68.9mpg is complemented by CO2 emissions of just 109g/km makes this car a great choice for the business user with its predicted low lifetime running costs.

Freshened for Spring: the BMW 3 Series Coupe and Convertible
Coupe and Convertible models have been an essential ingredient in BMW’s portfolio since the 1930s. It is a heritage based on contemporary style and elegance with defining features such as a long wheelbase, short front and rear overhangs, prominent wheel arches and an elongated, flowing silhouette. The current models, the third generation 3 Series Coupe and fourth generation Convertible (the first one to feature a retractable hardtop), build on this tradition. Together they account for around one third of BMW 3 Series volume.

The revised Coupe and Convertible feature new front and rear lights, a revised kidney grille, a new front air dam, rear valance and side rocker panels. The face of both models has been subtlety restyled by adding a twisted chrome band around the kidneys, new lights with bright white LED corona rings, indicators and side repeaters and an illuminated ‘eyebrow’. A new front air dam with a single large air intake is embellished with matt aluminium fins to give the car a wider and lower frontal appearance and, thus, a more dynamic look.

At the rear all red light clusters feature LED light bars and the re-styled rear bumper visually reduces the perception of height, again giving a more dynamic stance. In profile the cars are slightly longer than the former model due to the new front and rear valances – by 29mm at the front and 3mm at the rear. Contrasting character lines on the side valances and rear bumper enhance the sporting stance of both cars, while new standard wheel designs (and a new optional 18-inch alloy) and three new exterior colours, Vermillion Red, Deep Sea Blue and Mineral White, put the finishing touches to the exterior. Inside, Dakota Leather is now standard on all Coupe and Convertible models while new Anthracite Bamboo trim offers a fresh, modern feel.

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