SEMA, 2005: The baritone roar of 1000 horsepower reverberated throughout the hall, and the sweet stink of combusted race gas permeated the atmosphere. Surprisingly, this automotive sturm und drang came from a pair of Volkswagens, unlikely platforms, it would seem, for such unbridled exhibitions of ultra-high performance.
But it was VW's first official appearance at the world's most important showcase of aftermarket parts and accessories, and the company was determined to make a memorable impression. To showcase the potential contained within its production car technology, Volkswagen of America designed a truly astounding trio of ultra-high-performance project vehicles, dubbed Project R GT, and they turned the heads and opened the eyes of industry insiders with their skillful blends of style and performance. Combining the artistry of VW's California design studio under the direction of Derek Jenkins, a mix of VW's best passenger vehicle technology and the aftermarket wizardry of HPA Motorsports, the three project vehicles--Jetta R GT, Passat R GT and Touareg R GT--are beautiful and bold statements... but of what?
Do they indicate a sincere step in an exciting new direction? Will we see a Passat 3.6 4MOTION DSG in America? Will the Jetta be offered with 4MOTION? How about an R36? Where do the twin turbos fit in? When can you buy a Touareg fitted with 21-inch wheels like you can in Europe?
Those questions and more remain to be answered. But we're heartened to see that VW is seriously studying the American market, and its hardcore enthusiasts, like never before. And we're thrilled to see VW preparing an offensive of new products that will, we believe, re-ignite the love affair that began with the GTI. There have been rough patches through the ensuing years, but VW's upcoming vehicles, new leadership and renewed respect for our peculiarly American motoring needs all point to a very exciting future. If product planning were up to us, of course, we'd see the R GTs and more in VW's American showrooms, and soon. For now, though, let's be content to savor the brilliant concept and execution of the Project R GT vehicles, but let's also congratulate Volkswagen for remembering and honoring the long association with U.S. driving enthusiasts that began with the GTI in 1983. May it thrive into the future.