“That is why I like to sit down with a new client over a drink to try and establish what they are after. While this helps me point them in the right direction, I have to be careful that the end result is what they really want, and not what I think they should have!”
Looking at their online photo gallery, you could reach the conclusion that they only build “bling,” as even the stateliest car, a white Rolls-Royce Phantom, has chromed 24-inch wheels.
But you only have to look at Jack’s own Lamborghini Murciélago to see that the man himself has relatively subtle taste. Walking around the car, our interest piques as we clock the changes wrought to this spectacular member of the supercar royal family.
This starts with the military matte-gray paintwork, the exact same shade made famous by the Lamborghini Reventón. Platinum’s new carbon-fiber front section gives the Lambo an even more aggressive visage that certainly matches that of its rare cousin. The lower part of this new front is left in lacquered carbon, as are the huge air intakes in front of the rear wheel arches and the all-new rear section with its race-style underbody diffuser. Similar to the one on the LP670-4 SuperVeloce, this new rear is topped off by a ducktail central spoiler that looks a lot less pretentious than the race car wing on the factory SuperVeloce Aeropack.
We’ve seen some pretty shoddy work on modified exotics, even in Germany, but we’re happy to say that the paintwork and fit and finish on the Platinum Motorsport Murciélago, and indeed of all the other cars in the shop, was a treat for detail freaks like us. The alloy wheels are Platinum Motorsport’s own design, are 19 inches in diameter and shod with Pirelli P Zero Nero rubber.
“I specified the offsets of these wheels in such a way that the fronts appear fairly flush, but the rears have a really deep-dished look. This increases their visual contrast for maximum effect,” Keshishyan says.
The 6.2-liter engine received a power boost from a custom ECU software upgrade that alters the valve timing, ignition and fuelling. The 60-hp increase enables the Platinum car to match the output of the 6.5-liter LP640.
We’ve seen some pretty extrovert interiors in customized Lamborghinis over the years, so the interior of Jack’s car is a breath of fresh air. “I used my favorite materials here: leather and Alcantara,” he says. “But I thought long and hard over how I could make a pattern on the leather that would be subtle and yet really stand out.”
The Alcantara, with contrasting white stitching on the sills, central tunnel and armrest, was the easy part. Much harder to achieve was the piece de resistance of the design, the patterned row of white dots that adorns the leather part of the seats and carpet mats, as well as the Alcantara on the central armrest.
“My trimmer punched the hole pattern in the black leather and then placed a very thin layer of white leather underneath,” Keshishyan explains. “The end result is very effective, and always has people scratching their heads over how we achieved this look.”
Far less obvious at a glance is the audiophile’s sound system that matches the exclusive level of this car. The most obvious sign of hardware is in the front luggage bay where the trademark shiny black McIntosh power amplifier with its blue illuminated power meters and gold lettering takes center stage.
Back in the cabin, the head unit has a big screen with sat-nav function, while the pre-amp and other electronics are carefully concealed. The speaker system is simple but effective, and consists of mid-range speakers and tweeters beautifully integrated into the doors, underpinned by a 15-inch JL subwoofer in a flush-fitting cabinet built into the bulkhead behind the passenger seat.
As impressive as this exotic audio system is, the deep bellow of the V12 provides the real soundtrack for this car. It also confirmed our long-held belief that V12-engined Lamborghinis deliver a sense of occasion that their V10-engined siblings can simply never match.