Traditionally, European cars and parts represent but a small part of the annual Specialty Equipment Market Association (SEMA) trade show, but the 2012 event had a better showing than usual. And we played our part, with no less than three project cars on display including our eBay Porsche 911 "Rally" as well as a VW Beetle and Ford Focus ST we'd been asked to build for the event.

The '84 911 appeared on the cover of EC 12/12 and was part of an eBay promotion in collaboration with GSR Autosport. We created a rally-inspired racer that was auctioned on eBay for $33700, with all proceeds going to charity. During the week-long SEMA show, we were involved in a live webcast to present the car to attendees

Elsewhere in this issue you'll find full details of the VW Beetle we built with Revo and FMS Automotive. It was originally intended for a Volkswagen booth but after they backed out it was displayed by FMS - a company we've worked with extensively in the past: they fit and create several dealer-fit styling options for manufacturers including VW/Audi. The Beetle had a retro surfing theme complete with a shower system, Katzkin interior, 19" Fuchs Performance wheels and a full 400hp big-turbo conversion from Revo complete with a front-mount intercooler, intake, exhaust and software. It also boasted Revo big brakes and remote-reservoir dampers, making this one of the most potent Bugs in the show.

The Ford Focus ST is left-field for us but we'd proposed a strong Euro theme in conjunction with Focus specialists FSWerks, who provided the H&R coilovers, stress bars, turbo-back exhaust, intake system and software. The 18" Privat wheels were painted and fitted under pulled fenders by BMW specialists LTMotorwerks, who painted the car GT3 RS grey and provided the custom carbon front spoiler, rear wing, side skirst and diffuser. Along with a number of other parts provided by Ford specialists in Europe, we'll review the finished car next month.

With our project cars parked in different corners of the show, our pedometer app showed we walked almost 12 miles each day, winding between the hundreds of exhibitors. So if ever you visit, remember to bring comfy shoes!

Our exercise was rewarded with a higher number of European cars than normal, with everything from Ferraris, Lambos, Porsches, Jaguars, BMWs and Mercedes to VWs, Audis and Fiats. Each was equipped with the latest wheels, suspension and electronics, from iPhone-controlled suspension and high-tech boost controllers to carbon body kits and everything in between.

The show is almost too big to condense into a few pages here, but we've distilled it down to a select group of cars and parts to bring you our highlights, with other selections online at europeancarweb.com and eurotuner.com

Built for us by GSR Autosport for an eBay promotion, this '84 911 Carrera "Rally" appeared in EC 12/12. It features a retro paint scheme, rally lights, RS spoilers, OZ wheels, Pirelli rally tires plus fabricated GSR exhaust and full rollcage (gsrautosport.com)

The Bisimoto 930 Porsche 911 Speedster boasted its signature exposed twin-turbo rear-end. Departing from his traditional baby blue paint, Bisi opted for green paint with a distressed red leather interior. Along with its Speedster tonneau cover, the whaletail wing and GT2 fenders made it a big hit (bisimoto.com)

This 1200hp twin-turbo Lambo Aventador from Underground Racing showed up in the HRE booth sporting a set of its new S1 wheels (undergroundracing.com)

Rotiform was part of the same Beetle program as us, choosing to shave its engine bay, fit a new rear subframe and wrap the body in Wraptivo matte aluminum vinyl. Dropped on air suspension it had a set of 19" Rotiform NUE reverse wheels in matte metallic red (rotiform.com)

Featured in this issue, IND Distribution displayed its F10 M5 GTS for the first time, complete with carbon roof, spoilers, diffuser, etc as well as a painted roll-bar, Recaros, KW coilovers, BBS FI wheels and new Falken FK453 rubber (ind-distribution.com, falkentire.com)

Supreme Power Parts built this 991 Porsche 911 Carrera S using the new Vorsteiner body kit that includes V-GT front spoiler, carbon splitter, side sills, carbon diffuser and carbon rear wing. It usually wears the new SPP wheels but was in the Pirelli booth on stock wheels to promote the award-winning Cinturato C7 tires (pirelli.com, supremepowerparts.com, vorsteiner.com)

CEC Wheels displayed this 991 Porsche 911 in a new Caractere body kit with aggressive bumpers, vented side panels, stacked rear wing and its 21" forged CW1 wheels (cewheels.com)

Our own 400hp VW Beetle 2.0T "Surf Bug" featured a Revo big-turbo conversion, big brakes under Fuchs Performance wheels and remote reservoir coilovers. The body kit, paint and shower system were executed by FMS Automotive. Full feature in this issue (revotechnik.com, foammolders.com)

Our Euro-themed Focus ST had all mechanical work by FSWerks and bodywork by LTMotorwerks, including pulled fenders, Porsche paint and carbon spoilers. The interior had black leather/alcantara Recaro seats with matching rears. Full feature next month (fswerks.com, ltmotorwerks.com)

Underground Racing also has a 1000hp twin-turbo Audi R8 GT on display with sick matte red paint and a wrinkle-finished black intercooler treatment to offset the carbon detailing (undergroundracing.com)

034Motorsport brought its Audi TT-RS racecar to SEMA. Built by the factory for German endurance racing and costing almost $250k, this 380hp FWD chariot will be seen first at the 25 hours of Thunderhill (034motorsport.com)

H&R Springs had an otherwise stock 2013 Audi S7 that sported a set of H&R Street Performance coilovers and H&R spacers for the 21" Audi wheels but everybody commented on how sharp it looked (hrsprings.com)

One of the most talked about cars at SEMA was AccuAir's all-metal widebody Audi A4 2.0T Avant. Sporting its smartphone app e-level remote-controlled height adjustment system, the wagon looked amazing and the matte red leather interior maintained the quality. Full feature soon (accuairsuspension.com)

The fifteen52 Beetle won FelgenOutlet's "Best Wheels" award with its new 20x8.5" f, 20x9.5" r Tarmac TR wheels. It also had Newing-Alpil bumpers from Japan, Air Lift V2 suspension with notched frame and King Ranch baseball stitch leather interior (fifteen52.us)

We gave the 2012 Gran Turismo Award for the Best European Import to the "Super Beetle" from VWVortex, for which APR sacrificed a Golf R to make it AWD in order to handle the 500hp stage 4 conversion. It wore a staggered set of 19" fifteen52 Formula TR wheels over big brakes, with H&R coilovers and sway bars completing the chassis mods (goapr.com)

Previously featured in EC 10/12, Stance Lab went to town on its Mercedes-Benz E350, retaining the same Carlsson body styling but wrapping the car in3M 1080 Hot Rod Red vinyl and contrasting it with white 19x9.5/10.5" Work CR Ultimate wheels and AirRex air suspension (stancelab.com)

Italian tuning house Romeo Ferraris tackled a US-spec Fiat 500 Abarth, adding its own body kit. This Cinquone Stradale "USA Tribute" put out 235hp thanks to a FMIC, downpipe, 2.5" exhaust, new pistons, cams and software. The fenders allow 18x8" wheels and a Brembo BBK (romeoferraris.com)

Mopar brought several Fiats to SEMA, including this Beach Cruiser with widebody fenders over red wheels, matte paint and a louvered hood. It also had a wood interior and matching roof rack with surfboard

Rally-inspired, matte white Ford Fiesta 3-door on Motegi Racing wheels in the Cooper Tires booth (motegiracing.com)

GMG displayed this Audi R8 LMS GT3 with carbon parts and a carbon-look wrap. We're expecting to test drive this racer for a future issue (gmgracing.com)

Ferrari FF with 21" Giovanna wheels and carbon accents, wrapped in matte red by Elevated Auto Concepts (wtwcorp.com)

Bobby Duarte from Rotiform displayed his own impeccable Mk3 GTI VR6 with color-matched block and transmission in a shaved and smoothed engine bay with polished engine parts, an ITB setup and KP-Tuned MS V3 management. It also had a custom firewall, raised shock towers and hidden air lines for the Air Lift V2 system

SPC has a solution for VW/Audi caster and camber problems: adjustable upper control arms. They allow +/- 1.5? of adjustment and have forged 6061-T6 aluminum ends with threaded links and ball-joints at either end (spcperformance.com)

StopTech unveiled a number of new parts such as Street Performance pads with para-aramid composite construction for more bite and less dust, as well as new Racing STR 600 and 660 fluid with high boiling points (stoptech.com)

Named after the Tunisian street circuit, the seven-spoke TSW Bardo is available in 17-20" diameter in a chrome, matte black or Hyper Silver finish (tsw.com)

AEM Electronics showed a new wideband air/fuel ratio and boost gauge with a failsafe feature that can be programmed to dump timing, boost or any preset parameter in a lean condition. It also has three hours of datalogging (aemelectronics.com)

The new Öhlins Road & Track coilover for Porsche applications offer uncompromised performance from rebuildable units with Dual Flow Valves, a two year warranty and ride height adjustment (ohlinsusa.com)

The Vossen forged Precision Series wheels were so new only prototypes were on display. The finished products may differ slightly but the designs looks stylish and sharp (vossenwheels.com)

The Garrett GT1749V replacement turbocharger and manifold for the VW 1.9L TDI BEV motor has a smart actuator and position sensor to communicate with the ECU (turbobygarrett.com)

Remus displayed a new Type R cat-back exhaust for the Golf R with a vacuum-operated valve that's quiet when you need it to be but loud when you want it (remususa.com)

Falken Tire released the Azenis FK453 ultra-high-performance tire at SEMA. It's available in 17-22" diameter with a variety of widths. The new silica compound is reportedly long lasting and should grip like glue in both the wet and the dry thanks to its asymmetric tread design (falkentire.com)

Scosche released a proprietary head unit with CD, XM, Bluetooth, SD card and USB along with an iPhone App to control the deck from your phone ( scosche.com)

Katzkin is bringing aftermarket leather interiors up a gear with close-fitting covers for seats, door cards, center consoles, roof pillars, steering wheels and headliners. There are an array of leathers and synthetic material in different colors. But don't confuse these with DIY covers; these are meant to be dealer installed by technicians to transform your interior (katzkin.com)

Pioneer had its $360 AVH-X1500DVD head unit with a 6.1" WVGA touchscreen, iPhone App Modes, 3 RCA pre-outs and Pandora streaming radio (pioneerelectronics.com/PUSA)

The Zeon RS3-S is the latest ultra-high-performance tire from Cooper. It comes with a free 45-day road test and 20,000-mile treadwear protection (coopertire.com)

Mackin Xtreme Product (MXP) dropped a new line of stainless steel exhausts for popular Euro models such as the E92 BMW M3 with 2.5" tubing (mxp-performance.com)

These High-Carbon rotors are the latest high-performance stoppers from EBC. They feature a new V-groove design that helps dissipate heat, while the high-carbon construction is resilient under extreme temperatures. (ebcbrakes.com)

Swiss Trax garage floor systems had neat in-floor LED lighting that would illuminate a dark garage or an under-car work area (swisstrax.com)

Mahle provides OEM parts for cars like the E9X M3 and Shelby GT500, but also has many aftermarket applications such as its high- or low-compression pistons for VW, BMW, Merc, Porsche, Lambo, etc. The company is also able to cast low-volume items such as these works of art (us.mahle.com)

Brembo introduced its Club Racing kits designed for racing only and aimed at BMW, Porsche owners, etc. The cast caliper and floating rotors comply with sanctioning bodies and should provide good feel, long life and plenty of power (brembo.com)

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By EC Staff, Justin Fivella
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