Billed as the world's largest auto show, day one of the 61st Frankfurt IAA has lived up to its reputation, and more. Spanning nine building, one outdoor blowup and ten days, the event is too much to take in, and I'm only at day one of three media days.

The first-day events were Volkswagen Audi Group centric, with press conferences and unveilings from Volkswagen, Audi, Seat and Skoda. BMW, Chrysler, Mercedes Benz and Smart also shared top billing on this, my first day of my first trip to Frankfurt.

Check out our photo gallery as we give a peek into the wonderful world of Frankfurt.

  • Volkswagen Eos Coupe Front Left
    The highly anticipated VW Coupe/Cabrio EOS
  • Mercedes Benz S Class Sedan Top Front Right
    Mercedes-Benz used Frankfurt as an opportunity to pull the wraps off of an all-new S Class.
    Mercedes Benz S Class Sedan Top Front Right
    Mercedes-Benz used Frankfurt as an opportunity to pull the wraps off of an all-new S Class
  • Mercedes Benz Amg Ml63 SUV Front Left
    AMG brought out this ML63 to turn up the heat in the Ute category.
  • Mercedes Benz Amg R63 SUV Front Left
    An AMG R63
  • Mini Cooper Coupe Front Right
    MINI Checkmate
  • Mini Cooper Seven Coupe Front Right
    MINI Seven
  • Mini Cooper Parklane Coupe Front Right
    MINI Parklane
  • Mini Cooper Concept Coupe Front Left
    MINI Concept
  • Audi A4 Cabriolet Convertible Front Left
    Audi A4 Cabriolet
  • Audi A7 SUV Front Right
    Audi A7
  • Audi A7 SUV Rear Left
    The New Audi Q7, introduced with gasoline and hybrid drivetrains
  • Bmw 130I Sedan Left
    The sporty BMW 130i with new performance.
  • Bmw X3 SUV Front Left
    A hybrid X3, not intended for production in its current guise.
  • Bmw Z4 Convertible Left
    BMW introduced a Concept Z4 Coupe, a car destined for production.
  • Bmw 330D Wagon Front
    One of 4 BMW intros was this Touring 3er.
  • Seat Coupe Front
    A Red-Bull-Sponsored SEAT racecar, a brand of Volkswagen
  • Seat Altea SUV Rear Right
    SEAT Altea
  • Volkswagen R32 Coupe Front
    European VW R32
  • Volkswagen Gti Coupe Front Left
    The New GTI
  • Vw Gti Game Z
    This video game features a GTI, and a live action seat/controller that spins when the car does.
    Vw Gti Game Z
    This video game features a GTI, and a live action seat/controller that spins when the car
  • Skoda Yeti Convertible Rear Right
    This Skoda Yeti features a VW-underpinings from its VAG siblings.
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